RETAIL EXPERIENCE

1. Variety and Assortment:
The variety and assortment of Fairprice is very huge as it is one of the leading supermarkets in Singapore and most Singaporean will go to Fairprice for their weekly or monthly purchase. So their variety is quite huge and they sell from household items to food items just to name a few.
Their products range from household products, consumable, fresh foods & groceries to clothing, body & facial care and first aid products. For each category they have several brands, size, flavors and variant available to choose from.

Two challenges faced by this retailer:


2. SHOPLIFTING
The retailer we are doing NTUC Fairprice. One main challenge faced by Fairprice is that the number of people shoplifting is very high. As the store is very big, a lot of manpower is needed to ensure that no one shoplifts. And the store has many products that are very small in size so it will be easy for customers to pickpocket the items. For examples products like sweets and chocolate are products that can be easily stolen since it is near the checkout counter where there are long queues.

3. Expiry date of products
Another challenge that Fairprice face, maybe is to how they are able to maintain the extensive products’ expiry date. As NTUC have many SKUs to handle and a lot of their products are food related so the maintaining of the expiry date is very important. Because if someone buy a product that is expired and the person may face some serious health implications like food poisoning, etc.