RETAIL EXPERIENCE

This week we have decided to look at Carrefour which is present in 29 countries throughout the world with more than 12,217 stores, hypermarkets, supermarkets and convenience stores. Carrefour is the ranked the second biggest retailer in the world behind Wal-Mart.

Carrefour invests in low prices and generally their private label’s products are relatively lower in price compared to the other more established brands. For example in the household and home electronics products category, Carrefour’ private label; Firstline and Bluesky are lower in prices.

Carrefour set the prices of those products that are available in the market generally lower than their competitors regardless of whether it is during daily operation of during promotional period. This is supported in their refund policy that if the customers saw any retailers seeling the same products and brands lower than Carrefour than they can get back the difference from Carrefour.

Carrefour also offer rebates to their customers during their events and promotional period. Recently they have a 10% for their house brand products when the customers charge their bills to the POSB everyday cards on very Tuesday. This will offer price cuts to the customers directly and also increase the demand for the Carrefour.